Q4 isn’t just the last lap of the year. It’s a launchpad for the next one.

On LinkedIn, activity actually picks up: leaders share big wins, talent makes moves, and firms set the tone for 2026. Let’s kick off 2026 right by making these four LinkedIn shifts now.

Optimize Leadership Profiles (Stop the Ghost Town Effect)

Your firm’s leaders are Googled more than your firm’s name. And their LinkedIn profiles? That’s the first click.

If they still look like they’re stuck in 2019 (blurry headshot, generic headline, bios that read like résumés), it’s costing you. Update headshots, rewrite About sections with the year ahead in mind, and highlight recent wins, speaking engagements, or thought leadership.

Why it matters: Content shared by employees — especially executives — gets twice the engagement of the same content posted from a company page. People are also three times more likely to trust information from an employee than from a brand itself (LinkedIn data). In other words, executives aren’t just faces on a website; they’re your firm’s most powerful distribution channel.

Audit Your Company Page (It’s More Than a Digital Billboard)

A LinkedIn company page isn’t a vanity project. It’s the front door to your brand.

  • Logo, banner, tagline: do they match how you want to be seen in 2026?

  • About section: is it clear, client-focused, and free of jargon?

  • Content: are you posting regularly, or only when someone remembers?

Why it matters: A strong company page builds credibility and helps LinkedIn’s algorithm surface your posts more widely. It also signals to clients, recruits, and media contacts that you’re active and paying attention. An outdated or empty page suggests the opposite.

Refresh Your Content Pillars (Because “Happy Holidays” Posts Don’t Count)

Year-end content doesn’t need to be generic. Map out two or three themes that matter most to your clients as they plan for Q1: industry shifts, regulatory changes, or success stories that show your value.

Repurpose recent wins, insights, or client FAQs into snackable posts. Build a small evergreen content bank now so you’re not scrambling in January.

Why it matters: Firms that post consistently earn up to 2x more engagement than those that post sporadically (LinkedIn data). Consistency signals relevance to the algorithm and keeps your brand visible when decision-makers are scrolling.

Install the Insight Tag (Your 2026 Self Will Thank You)

The LinkedIn Insight Tag is free, takes minutes to add to your site, and lets you see who’s visiting (and retarget them later).

If you skip it, you’ll walk into 2026 blind while your competitors are retargeting your audience.

Why it matters: Retargeting campaigns typically see conversion rates 2–3x higher than cold outreach. Without the tag, you’re missing out on the warmest audience you have: people who already visited your site.

Don’t Coast Into 2026

LinkedIn isn’t seasonal. The firms that make these fixes in Q4 walk into January with momentum, while everyone else is still hitting snooze.

If you’d rather skip the DIY scramble, that’s where Tiny Elephants comes in. We help professional-services firms build LinkedIn strategies that actually stick. Let’s talk before the calendar flips.

Previous
Previous

LinkedIn Ads Are for Everyone