Did you notice something different about your LinkedIn feed recently?
If posts from two weeks ago were suddenly showing up at the top, you weren’t imagining it. And no, it wasn’t a glitch.
In June, LinkedIn briefly adjusted its algorithm to prioritize relevance over recency. For a short time, the feed was filled with older posts, some more than 10 days old. Then, just as quietly, the test ended.
Still, the takeaway was loud and clear: evergreen content isn’t just timeless. It’s algorithm proof. So if you’re posting with a “one and done” mindset, it’s time to rethink that strategy.
So, What Actually Changed?
LinkedIn’s algorithm has always been a bit of a mystery, but here’s what we do know:
Fresh posts were prioritized simply because they were recent
The June test elevated relevant posts based on who you know, what you interact with, and what the post is about
Now, it’s a blend. But depth, clarity, and value are what cut through
If your content sparks conversation, teaches something useful, or demonstrates credibility, it has a longer shelf life than you might have thought.
Why This Matters for Small Teams and Solo Folks
Coming up with content every day is time consuming and mentally exhausting. You post, cross your fingers, and hope it performs the way you need it to.
Evergreen content is your best friend.
It works harder, longer. It gets shared and engaged with without needing constant tweaks. And it helps your brand stay consistent and steady—something your audience will come to trust.
So what kind of evergreen content should you be using more often?
A smart explainer that answers a real client question
A myth busting perspective on your industry
A behind the scenes breakdown that builds trust and shows how you operate
These posts have staying power. LinkedIn rewards relevance, not just recency, which means your content can resurface in the feed even after the initial wave of engagement.
That’s what you want. It’s strategic visibility, not just another post.
Three Ways to Make Evergreen Content Work
1. Be specific, not trendy
Focus on the actual challenges your audience faces. Skip the trend chasing and write about what matters to your clients and peers.
2. Write for your network, not the algorithm
LinkedIn’s algorithm prioritizes content based on your real connections. Speak to the people in your circle, not some hypothetical ideal audience.
3. Repost with intention
If something worked six months ago and it’s still relevant, bring it back. Refresh the headline or image if needed, and post it again. Most people won’t remember, and the ones who do will probably still get value from it.
The Bottom Line
LinkedIn’s latest test showed what strategic marketers already know: good content doesn’t expire overnight.
If you’re tired of chasing attention with quick posts that disappear by morning, shift your focus. Build content that earns its place again and again.