You Don’t Need to Post Every Day. You Need a Plan.
LinkedIn can feel like a treadmill you never asked to get on. Everyone says "show up consistently," but what does that even mean when you're already juggling client work, proposals, emails, and maybe remembering to eat lunch? Here's the thing: consistency doesn’t mean posting daily. It means showing up with intention. And for that, you need a plan.
Post Less. Say More. Most people confuse frequency with effectiveness. But unless you’re a full-time content creator, daily posting is a recipe for burnout. What actually moves the needle? Saying something that matters—something that resonates with the right people. One thoughtful, useful post a week can do more than five forgettable ones.
Why a Plan Works: Having a content plan isn't about following a strict script. It's about clarity. It lets you:
Speak to the right audience without scrambling for topics.
Balance value, personality, and positioning.
Build visibility without burning out.
What to Include in a 90-Day Plan: If you're thinking, "Okay great, but where do I start?" here are the core pieces:
Themes for Each Month: Choose a few core messages and build your content around them.
Weekly Post Types: Alternate between thought leadership, behind-the-scenes, client wins, industry commentary, and value-driven posts.
Prompts That Actually Help: Generic prompts won’t cut it. You want questions and angles that connect with your audience.
Flex Weeks: Because life happens. Bake in breathing room.
The Bottom Line: You don’t need to post every day. You need a plan that reflects your voice, supports your goals, and makes it easier to show up. If you’re tired of spinning your wheels on LinkedIn, download the free 90-day guide and start showing up with purpose.